What Is Your Financial Fitness Like?

Do you really know the connection between a healthy, mind body and wallet?  Larissa Zimmerman from National Financial Fitness does and she shares that with Connie and Charly from Stretch Your Mind And Body on their weekly talk show.

Larissa provides financial education for individuals and businesses – to help them gain control of their life.  Larissa promotes, and lives, the concept that when you get your mindset right around your financial situation, your health and wealth follows. Read more

Be The General Of Your Army

It is very easy for a business person to become so ‘bogged down’ with doing everything for their business, that they lose focus on ensuring that they do the important things that will ensure success.

Now this has several effects – the main one being that we rarely get anything done WELL.  We’ll get things done – but we are typically so strung out that we just do whatever we can to finish the job.  The other thing that seems to happen is that we are tired and ill – a lot!

For those business people fortunate enough to have staff and contractors – trying to be the soliders instead of the general only annoys them – because we end up doing their job instead of ours. Read more

Finding Your Niche: Using Surveys

Following on from my last article, let’s talk about finding your niche and a few practical examples of how you can ‘listen to your niche’.

If you’re just starting up, online or offline, you can ask your potential target market what problems they need answers to by using surveys.  Surveys work nicely online and offline.

There are a number of ways you can conduct a survey – which don’t have to cost you much, if anything at all.

One way of conducting a survey is online – and there are several excellent resources to do this (and all of the ones below offer a free account): Read more

Finding Your Niche Pt 1: Listen To Your Potential Clients

The first thing to creating any business, online or offline, is to find your niche. I know – you’ve heard this before – and so have I, on so many different occassions and it becomes frustrating – because HOW do you find your niche?

The majority of the advice around is that you find out what people are searching for, what problems they have and address those specific problems.

This is all good and well – but I found it really hard to ‘get excited’ about something that I knew very little about and had even less interest in. I also didn’t want to be promoting something just because it was “hot” at the time – it felt all a bit ‘me to’ like. Read more

Do You Really Need A Business Plan?

What is the benefit of a Business Plan?  There is an awful lot of work involved in creating a Businss Plan – and is it really worth it?

Well, I think the proof is in the pudding!  One of the main benefits of a Business Plan is that it really can help clarify your thinking and planning.  I coach a lot of clients who are developing their business plans and I am always amazed at how their embryonic business ideas become solid and defined as we work through the plan. Read more

Do You Know Your Client?

I am often asked about the places to advertise for businesses.  I’m sure my standard answer fails to inspire most business owners however, it is the best answer to give.

My standard answer is ‘  A bit of a wishy washy answer on the surface and one that definitely means that more research is required by the Business Owner. Read more

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