Archive For: Email Marketing

Email Marketing: Subscribing To A List!

I am a Linked In Open Networker – this basically means that I accept most connection requests and will archive a request rather than hit it with an “I Don’t Know”. I have made some interesting contacts but I am surprised to see how many of my new contacts automatically subscribe me to their mailing lists. Not the Linked In contact lists, but their own mailing lists through services Aweber, Getresponse, Constant Contact and the like.

As someone who has built a solid Email Marketing database (and experienced some interesting situations along the way) and also consults with Small Businesses to develop and implement an Email Marketing campaign, I find this practice to be counter-productive and a possible breach of the CAN-Spam laws. Read more

Do You Know Your Client?

I am often asked about the places to advertise for businesses.  I’m sure my standard answer fails to inspire most business owners however, it is the best answer to give.

My standard answer is ‘  A bit of a wishy washy answer on the surface and one that definitely means that more research is required by the Business Owner. Read more

Email Deliverability Tips

Posted by Tom Kulzer (AWeber CEO)

Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification. Read more