Archive For: Business Development

Business Building With Children In Hand!

There is no doubt about it, starting a business is a daunting thing – but starting a business when you have toddlers in hand in even more daunting.

The sheer idea of trying to break your time down into manageable chunks so that you can look after your little ones during the day and create a successful business is mind boggling for many – but without a doubt, Moms (and Dads) all over the world are doing it.

My children are now teenagers, but I remember the challenges we faced trying to run our businesses when they were little – balancing the need for some pretty long hours at times, with spending time with the kids and allowing time for ourselves. Sometimes we weren’t so succesful about it, soemtimes we were. Read more

Closing The Sale…Tips to overcome the hangups

Closing the sale is an art and possibly one of the biggest ‘hang ups’ for budding business and sales people, copywriters and more…  but why and what can you (or we) do about it?

Let’s look at why Closing the Sale can be a challenge for some… I believe it’s the fear of rejection that makes Closing a Sale a challenge for most. We all want to be liked, and if we ask someone to ‘buy’ what we’re selling and the prospect says no, then we feel that they are rejecting us personally.

Really, nothing can be further from the truth – our prospect is not really rejecting us personally, they are just rejecting our product or service – AT THE MOMENT.  However as most Sales or Business People are passionate about their product, it can be difficult to differentiate the ‘no’ for the product or service from a ‘no, I don’t like you’…. Read more

Cold Calling Tips For Entrepreneurs

I was recently asked by a reader of my newsletter about what they should consider when Cold Calling on businesses.  I thought I would share my answer here.

The one thing that I would like you to consider, is that when you Cold Call – whilst your goal is to create life-long customers, the purpose of a Cold Call is to take Suspects to Qualified Prospects. What I mean, is that when you Cold Call on someone, you SUSPECT they could use what you’re selling, but you’re not certain.  After you’ve called on them and discussed what your product can do, you will know if the Suspect is really a fit for your product or not. Once you have a qualified prospect, you then focus on converting them to a customer, and then to a life long customer. Read more