Archive For: April, 2009

Finding Your Niche: Using Surveys

Following on from my last article, let’s talk about finding your niche and a few practical examples of how you can ‘listen to your niche’.

If you’re just starting up, online or offline, you can ask your potential target market what problems they need answers to by using surveys.  Surveys work nicely online and offline.

There are a number of ways you can conduct a survey – which don’t have to cost you much, if anything at all.

One way of conducting a survey is online – and there are several excellent resources to do this (and all of the ones below offer a free account): Read more

Finding Your Niche Pt 1: Listen To Your Potential Clients

The first thing to creating any business, online or offline, is to find your niche. I know – you’ve heard this before – and so have I, on so many different occassions and it becomes frustrating – because HOW do you find your niche?

The majority of the advice around is that you find out what people are searching for, what problems they have and address those specific problems.

This is all good and well – but I found it really hard to ‘get excited’ about something that I knew very little about and had even less interest in. I also didn’t want to be promoting something just because it was “hot” at the time – it felt all a bit ‘me to’ like. Read more