Archive For: February, 2009

Email Deliverability Tips

February 21, 2009 by Charly Leetham  
Filed under Email Marketing

SIERRA MADRE, CA - MAY 29:  Seventieth anniver...
Image by Getty Images via Daylife

Posted by Tom Kulzer (AWeber CEO)

Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification. Read more

About: Charly Leetham

Website: http://askcharlyleetham.com/

Profile: Charly Leetham is an Online Business Implementation Expert and Small Business Coach. She is dedicated to bringing useful and free information to new small businesses to aid in their success. With many years experience in managing business for employers and herself, Charly shares her many experiences and insights with readers.

Do The Math – If You Want To Stay In Business

February 21, 2009 by Charly Leetham  
Filed under Business Planning

Daily Miracle
Image by cuellar via Flickr

Managing your small business successfully comes down to a combination of things. However, in the words of one of my favourite Small Business Mentors – Madame Marketing (Sharon Tieman), there are two critical factors you need to consider. You need to be good at Maths and you need to be good at Marketing.

If you’re not good a Maths, you’re more likely to go ‘broke’ quickly. If you’re not good at marketing, you’ll go ‘broke’ slowly. Read more

About: Charly Leetham

Website: http://askcharlyleetham.com/

Profile: Charly Leetham is an Online Business Implementation Expert and Small Business Coach. She is dedicated to bringing useful and free information to new small businesses to aid in their success. With many years experience in managing business for employers and herself, Charly shares her many experiences and insights with readers.